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TECHNICAL REQUIREMENTS
For all SmartAD campaigns the following components should be supplied:

Selected Keywords:
Up to 200 words per campaign, with a recommended minimum of 25

Creative:

Advertisers can supply either 3rd Party Redirect tags or Creative that
     meets the Technical Specifications below.

Larger video streaming creative is acceptable when delivered via specialist
     rich media platforms e.g. Motif, Tangozebra, Eyeblaster, Pointroll.

3rd Party tags must be unrestricted with no geo-targeting or capping.

TECHNICAL SPECIFICATION

Skyscraper (wide) Specs

• Image Dimensions:120 x 600 or 160 x 600 pixels (wide)
• Max File Size:
  
  • GIF: 20k
  • HTML/Flash: 20/20k (4 sub. loads)* served via IFRAME
    *Subsequent fi les can be loaded only upon user interaction.
• Image Types: GIF, JPEG, HTML, Flash
• Format:
  • GIF: Default GIF required for all HTML and Flash submissions.
  • HTML: HTML, GIF and simple JavaScript (i.e., form validation) only.
• Audio: User activated only, mute button required.
• Expandable Creative:
  • Max file size: 18k on initial load after which four sub-loads permitted
  • Expansion on mouse-over only, collapse on mouse-off.
  • Expanded element of creative must include a close button.
  • Creative supplied must be left and right expanding.

Leaderboard Specs

• Image Dimensions: 728 x 90 pixels
• Max File Size:
  • GIF: 25k
  • HTML/Flash: 50k/50k (4 sub. loads)* served via IFRAME
    * Subsequent fi les can be loaded only upon user interaction.
• Image Types: GIF, JPEG, HTML, Flash
• Format:
  • GIF: Default GIF required for all HTML and Flash submissions.
  • HTML: HTML, GIF and simple JavaScript (i.e., form validation) only.


• Audio:User activated only, mute button required.
• Expandable Creative:
  • Maximum dimensions expanded: 728 x 450 pixels
  • Max file size: 18k on initial load after which four sub-loads permitted
  
  
  • Expansion on mouse-over only, collapse on mouse-off.
  • Expanded element of creative must include a close button.

MPU Specs

• Image Dimensions: 300 x 250 pixels
• Max File Size:
  • GIF: 25k
  • HTML/Flash: 50k/50k (4 sub. loads)* served via IFRAME
    * Subsequent files can be loaded only upon user interaction.
• Image Types: GIF, JPEG, HTML, Flash
• Format:
  • GIF: Default GIF required for all HTML and Flash submissions.
  • HTML: HTML, GIF and simple JavaScript (i.e., form validation) only.
• Audio: User activated only, mute button required.
• Expandable Creative:
  • Maximum dimensions expanded: 300x500 or 500x250 pixels
  • Max file size: 25k on initial load (4 sub loads)
  
  
  • Expansion on mouse over only, collapse on mouse off.
  • Must include close button.
  • Creative supplied must be left and right expanding.

Banner Specs

• Image Dimensions: 468 x 60 pixels
• Max File Size:
  • GIF: 18k
  • HTML/Flash: 18k (no subloads) served via IFRAME
    *Subsequent files can be loaded only upon user interaction.
• Image Types: GIF, JPEG, HTML, Flash
• Format:
  • GIF: Default GIF required for all HTML and Flash submissions.
  • HTML: HTML, GIF and simple JavaScript (i.e., form validation) only.
• Audio: User activated only, mute button required.
• Expandable Creative:
  • Maximum dimensions expanded: 468x350 pixels
  • Max file size: 18k on initial load after which four sub-loads permitted
  
  
  • Expansion on mouse over only, collapse on mouse off.

Overlay Specs

• Image Dimensions: 300 x 300 pixels
• Max File Size: 15k
• Image Types: Flash only
• Audio: User activated only, mute button required.
• Requirements:
  • Overlay must have a border with close button inside the border.
  • All close buttons must be clearly visible in the top right hand corner.
  • Maximum 10s running time.