Sure wanted to drive awareness and increase the use of its Maximum Protection range with a ‘problem sweater’ audience, by educating consumers on the benefits of the product and making them aware that it could be called upon as a saviour during pivotal times.

    Creative Strategy

    Vibrant recommended using the engaging Mosaic format, as it allowed Sure to deliver their core messaging in an immersive and interactive way, enabling users to determine their own journey through the brand’s content.

    Using a combination of Sure product information and tips and facts to help reduce sweating, the brand’s message gave an authority above just a standard price-led, sales focus.

    Placing the content within articles which drew on nerve-racking life moments and experiences, and targeting through relevant keywords meant we were able to help Sure bolster the creative content as relevant audiences could fully relate to the campaign they were interacting with