Topshop wanted to target new and existing customers in the lead up to London Fashion Week, and to encourage them to visit their denim hub on their website. They wanted to build brand awareness and position themselves as a leader in high street fashion with a fashion conscious audience, across multiple devices.
Topshop enlisted the help of Vibrant’s unique In-Text and In-Image services to direct key consumers to the ‘denim fashion’ destination hub. Vibrant suggested the popular solutions as they not only allowed the brand to showcase their engaging creative within contextually relevant editorial, but they also gave Topshop the opportunity to include a clear call to action feature, which took consumers straight to the desired landing page.
The user-initiated formats encouraged consumers to engage with the content and to click on to explore more about Topshop’s denim offering.
The campaign ran cross-platform across Vibrant’s premium women’s fashion publisher sites, and hooked off of denim related keywords and images to ensure it reached the relevant audiences.