Vibrant Media Cookie Statement
IIn this section you will find information on what cookies may be set by Vibrant's technology when you visit a Vibrant Website or a Website in the Vibrant Network (together, "Our "Websites") and how you can control those cookies. More information about our use of cookies can be found in our Privacy Statement.
Topics:
- What are Cookies
- Vibrant Media Cookies
- How to control and delete Cookies
- Third Party Cookies as part of the Vibrant service
- Cookies set by Third-Parties
- Third-Party IP Address Processing Activities
- Interest Matching, OBA and opting out
1. What are Cookies?
A cookie is a small text file that can be stored by your browser onto your computer's hard drive. Cookies are widely used in order to make Our Websites work, or work in a better, more efficient way. Cookies make using Our Websites easier by, among other things, saving a user's login preferences. When you visit one of Our Websites, Vibrant will place one or more cookies onto your computer.
2. Vibrant Media Cookies
We serve advertisements on Our Websites that we believe are most likely to be of interest to you, based on information about your visit to one or more Websites in our network (this is called "interest matching"). This information is anonymous in that it does not include you name, street address, e-mail address or telephone number. In order to do this, we may need to place cookies on your computer.
The following is a list of the main cookies set by Vibrant on Our Websites, and represents many of the purposes for which we may use cookies.
| Cookie Name | Product | Purpose |
ASPSESSIONID |
Website (Vibrant) |
Used to store a session value for users of the Vibrant Website. |
ISM cookie |
Image |
Used for frequency capping to help ensure that once a user has seen a certain advertisement, that user is not offered the same advertisement again during a period of time specified in the campaign. |
ISM_AFF cookie |
Image |
Used for frequency capping to help ensure that once a user has seen a certain XML feed partner advertisement, that user is not offered the same partner advertisement again during a period of time specified in the campaign. |
ISM_Conversion cookie |
Image |
Used by certain campaigns to log when a user clicks on an advertisement or to verify if a user has conducted a specific post-click activity. |
ISM_INT cookie |
Website(ISM) |
Used to help keep track of users' selected language option to present the content in a users' selected language on the following domains: www.imagespacemedia.com, pubstop.imagespacemedia.com, and adstart.imagespacemedia.com. |
ISM_Privacy cookie |
Image |
This is the Vibrant Image opt-out cookie. If this cookie is present, then Vibrant will not drop these cookies – ISM cookie, ISM_AFF cookie, ISM_Conversion cookie. |
ITXTCtxHistOff |
All |
This is Vibrant’s opt-out cookie. If this cookie is present, then Vibrant will not drop these cookies: VM_USR and VM_PIX. |
JSESSIONID |
Display |
Used to store a user's session ID, which is used by the server software to link requests together. It is not used by Vibrant's software. For more information, see: http://en.wikipedia.org/wiki/Session_ID |
VM_EIP<IPID> |
Display |
Used to determine the original parent URL of a web page visited by a user when our display advertisements are served within an IFRAME. This cookie helps our systems to properly align advertisements to the content of the web page. |
VM_EIP<IPID> |
Toolbar |
Used to determine the original parent URL of a web page visited by a user when our toolbar advertisements are served within an IFRAME. This cookie helps our systems to properly align advertisements to the content of the web page. |
VM_GRP |
Display |
Used to distinguish ad calls being made from the same page. This cookie helps our systems to properly align advertisements to the content of the web page based on prior contextualized page information from our servers. |
VM_PIX |
In-Text |
This cookie records the IDs of pixels, and the time and dates the pixel has been seen. The data is used for tracking post-click conversions by users who have interacted with our advertisements and for targeting campaigns. |
VM_USR |
In-Text |
This cookie contains a unique user ID. This cookie is used in conjunction with the VM_PIX cookie to calculate post-click conversion metrics as well as for targeting campaigns to a user based on the pixels they have seen. |
VM_USR |
Display, Image, Toolbar |
When these products are delivered using the In-Text javascript, this cookie is dropped as a result. See In-Text for entry for purpose. |
3. How to Control and Delete Cookies
If you wish to restrict or block the cookies that are set by Vibrant on Our Websites you can do this through your browser settings. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you visit Our Websites. To learn how to delete or control cookies, please visit www.aboutcookies.org, which contains information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you should refer to your handset manual. Please note that deleting cookies or disabling future cookies may alter the functionality of Our Websites. This means that you may be unable to access certain areas or features of Our Websites and it will mean that any settings such as your stored username and password may have to be reset.
4. Third Party Cookies as part of the Vibrant Service
Vibrant may use a number of suppliers who also set cookies on our behalf in order to deliver their services. These companies typically use a cookie or Web beacon to collect this information. To learn more about this advertising practice or how you can opt-out of this type of advertising, please see Section 7 below. If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please see their individual privacy policies listed below. Vibrant is not responsible for the cookie policies or practices of these companies.
| Company Name | Description |
Google Analytics - Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a Website. How to control these cookies: |
|
Comscore |
ScorecardResearch, a service of Full Circle Studies, Inc., is used to help with the collection of Internet web browsing data on specific Websites that have enrolled in a broad market research effort by comScore, Inc. to create reports on Internet behavior and trends. As part of this market research effort, participating Websites agree to deploy ScorecardResearch web tags throughout their site. These tags send a message to ScorecardResearch that causes ScorecardResearch to drop a cookie. A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a web site and stored on your computer's hard drive. This process, which comScore refers to below as “browser-level measuring,” is done so that ScorecardResearch is able to identify browser-level behavior such as new versus repeat visitors to a Website or page. ScorecardResearch uses the combination of tagging and cookies to help Websites count users who have visited and seen a page or various parts of a page. We require that any Website using our tagging and cookies include a notice about the use of tagging and cookies to collect anonymous traffic data and to state what choices are available to users regarding the use of the information collected. How to control these cookies: To read more about how Ad Tech uses cookies or to opt out of Ad Tech's cookie usage, please visit http://www.scorecardresearch.com/OptOutTag.aspx and http://www.scorecardresearch.com/privacy.aspx |
AdTech |
Display advertisements seen by users of Websites in the Vibrant Network are currently served by a third-party ad serving provider, Ad:Tech. The cookies accompanying the ads allow our third-party ad serving provider and our advertisers to monitor the effectiveness of the ads (e.g. by using statistical analysis cookies) and make the ads more relevant to you (e.g. you may get ads from your local country or in your local country's language). How to control these cookies: To read more about how Ad Tech uses cookies or to opt out of Ad Tech's cookie usage, please visit http://www.adtech.info/cookie_opt-out. |
5. Cookies set by Third-Parties
Third parties including advertisers, ad networks, and other entities may use the Vibrant network to serve advertising content directly onto Our Websites. These entities may use cookies and other technologies to provide this advertising content. Vibrant does not have access or control of cookies set by third parties. Some of these entities may participate in the Digital Advertising Alliance's Self-Regulatory Program. To learn more about these participating companies, visit www.aboutads.info.
Vibrant works with publisher websites who may set cookies on their own websites. To find out more about the cookies which may be being set by a website publisher, please refer to the website publisher's own privacy policy.
Vibrant may use embedded ‘share’ buttons to enable users who interact with Our Websites to easily share information with their friends through a number of popular social networks. These third party sites may set a cookie when you are also logged in to their service. Vibrant does not have access to or control over the cookies or other technologies which these third party sites use and use of their cookies is subject to their own Privacy Policies. You should check the relevant third party website for more information.
6. Third-Party IP Address Processing Activities
In addition to cookies used to gather general information about the pages on Our Websites, we also process IP addresses to collect other information in order to display more geographically targeted advertisements to you, to limit the number of times you see advertisements, and sometimes to place you in a "contextual segment". This includes data about the country, city or region where you are located and your domain name (e.g. what ISP you use). We then place advertisements onto Our Websites that we believe people in your contextual segment will find relevant. We do not use IP addresses to create individual profiles about you.
7. Interest Matching, OBA and Opting Out
We may use cookies on Our Websites for the purposes of interest matching to make the online advertisements you see more relevant to you. If you would like to find out how to opt out from allowing Vibrant Media to collect your information in connection with our service, please click here.
We support the cross industry, Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance. To learn more about this advertising practice or to opt-out of this type of advertising, including from other companies participating in the Network Advertising Initiative and/or Digital Advertising Alliance, you can visit:
http://www.networkadvertising.org
http://www.aboutads.info
http://www.youronlinechoices.com (for those in the U.K).
Once you opt-out, you will continue to receive ads but they will no longer be as relevant to you. If you opt-out through the links set out above, you should not delete your cookies. If you delete your cookies, you will need to opt-out again. Alternatively, you can download an opt-out cookie protector for select browsers from www.networkadvertising.org.
For more information about OBA, please click here.
Last updated: March 12, 2013
