Creative Specifications
Technical Requirements
For all VIA campaigns the following components should be supplied:
Selected Keywords:
Up to 100 core words per campaign, with a recommended minimum of 25
- Advertisers can supply either 3rd Party Redirect tags or Creative that meets the Technical Specifications below.
- Larger video streaming creative is acceptable when delivered via specialist rich media platforms e.g. Motif, Tangozebra, Eyeblaster, Pointroll.
- 3rd Party tags must be unrestricted with no geo-targeting or capping.
- Max 3 Loops.
Technical Specifications
Skyscraper (wide) Specs
- Image Dimensions: 120 x 600 or 160 x 600 pixels (wide)
- Max File Size:
- GIF: 40k
- HTML/Flash: 40k (additional polite download limit 80k*) served via IFRAME.
- Image Types: GIF, JPEG, HTML, Flash
- Format:
- GIF/JPEG: Default GIF/JPEG required for all HTML and Flash submissions.
- HTML/Flash: HTML, Flash, GIF/JPEG and simple JavaScript (i.e. form validation) only.
- Audio: User activated only, mute button required.
- Expandable Creative:
- Maximum dimensions expanded: 350 x 600 pixels
- Max file size: 40k on initial load after which an additional 80k* polite download is permitted upon user interaction.
- Expansion on mouse-over only, collapse on mouse-off.
- Expanded element of creative must include a close button.
- Creative supplied must be left and right expanding.
* Subsequent files can be loaded only upon user interaction; video polite download limit is 1.2mb.
Leaderboard Specs
- Image Dimensions: 728 x 90 pixels
- Max File Size:
- GIF/JPEG: 40k
- HTML/Flash: 40k (additional polite download limit 80k*) served via
IFRAME.
- Image Types: GIF, JPEG, HTML, Flash
- Format:
- GIF/JPEG: Default GIF/JPEG required for all HTML and Flash submissions.
- HTML/Flash: HTML, GIF/JPEG and simple JavaScript (i.e.
form validation) only.
- Audio: User activated only, mute button required.
- Expandable Creative:
- Maximum dimensions expanded: 728 x 450 pixels
- Max file size: 40k on initial load after which an additional 80k* polite
download is permitted upon user interaction. - Expansion on mouse-over only, collapse on mouse-off.
- Expanded element of creative must include a close button.
- Creative supplied must be left and right expanding.
* Subsequent files can be loaded only upon user interaction; video polite download limit is 1.2mb.
MPU Specs
- Image Dimensions: 300 x 250 pixels
- Max File Size:
- GIF: 40k
- HTML/Flash: 40k (additional polite download limit 80k*) served via
IFRAME.
- Image Types: GIF, JPEG, HTML, Flash
- Format:
- GIF/JPEG: Default GIF/JPEG required for all HTML and Flash submissions.
- HTML/FLASH: HTML/FLASH, GIF/JPEG and simple JavaScript (i.e.
form validation) only.
- Audio: User activated only, mute button required.
- Expandable Creative:
- Maximum dimensions expanded: 300 x 500 or 500 x 250 pixels
- Max File Size: 40k on initial load after which an additional 80k*
polite download is permitted upon user interaction. - Expansion on mouse over only, collapse on mouse off.
- Expanded element of creative must include a close button.
- Creative supplied must be left and right expanding.
* Subsequent files can be loaded only upon user interaction; video
polite download limit is 1.2mb.
Banner Specs
- Image Dimensions: 468 x 60 pixels
- Max File Size:
- GIF: 40k
- HTML/Flash: 40k (additional polite download limit 80k*) served via
IFRAME.
- Image Types: GIF, JPEG, HTML, Flash
- Format:
- GIF/JPEG: Default GIF required for all HTML and Flash submissions.
- HTML/Flash: HTML, Flash, GIF/JPEG and simple JavaScript (i.e.
form validation) only.
- Audio: User activated only, mute button required.
-
Expandable Creative:
- Maximum dimensions expanded: 468 x 350 pixels
- Max File Size: 40k on initial load after which an additional 80k*
polite download is permitted upon user interaction. - Expansion on mouse over only, collapse on mouse off.
- Expanded element of creative must include a close button.
- Creative supplied must be left and right expanding.
* Subsequent files can be loaded only upon user interaction; video polite download limit is 1.2mb.
Overlay Specs
- Image Dimensions: 300 x 300 pixels
- Max File Size: 80k on initial load after which an additional 160k* polite download is
permitted upon user interaction. - Image Types: Flash only
- Audio: User activated only, mute button required.
- Requirements:
- Overlay must have a border with close button inside the border.
- All close buttons must be clearly visible in the top right hand corner.
- Maximum 10s running time, if no user interaction.
* Subsequent files can be loaded only upon user interaction; video polite download limit is 1.2mb.
