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    New YorkJan 27th, 2016

    Positive Programmatic Predictions for 2016

    Vibrant News

    By the end of 2016, automated ad trading will have radically changed: it will be far easier to distinguish quality, ...

    New YorkJan 22nd, 2016

    Programmatic Is Finally Defining What’s ‘Premium’

    Vibrant News

    Vibrant Media's Fiona Salmon, Publisher Solutions Director on MediaPost. For too long the digital ad industry has been focused on “premium ...

    New YorkJan 22nd, 2016

    RTB Realities Complicate The Future Of Programmatic Direct

    Vibrant News

    Vibrant Media's Head of Programmatic, Andy Smith on AdExchanger. Some of the predictions that programmatic direct channels will experience a sizeable ...

    New YorkOct 14th, 2015

    Programmatic In-Text Native Ads Out Of Beta

    Vibrant News

    Vibrant Media adds original native ad format to programmatic portfolio Ad format achieving double industry standard viewability 14th October 2015 - Native advertising ...

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