IAB Content & Native Conference
The IAB UK hosted their annual Content & Native conference on Wednesday 8th June 2017. Publishers, brands and agencies alike gathered at the British Museum to discuss how this new era of display advertising creates both opportunities and challenges for the industry – and Vibrant were proud to be supporting sponsors!
As a contextual advertising platform, we understand the value and importance of content and relevancy, and it was a thoroughly enjoyable experience to share our views with so many interesting brands and advertisers throughout the day.
With our very own stand on offer, we were able to showcase our Insperience offering and show brands and advertisers that the future and power of compelling content lies in out-of-app AR & VR experiences. It’s about providing consumers with something meaningful they can engage with and enjoy!
As well as promoting our new Insperience offering, we also included a VR plank experience for attendees to enjoy….or in some instances fear, as was the case with David Murphy from Mobile Marketing Magazine. David recounts his experience as something he was fully immersed in and surprised by in his article ‘Vibrant Stunt Showcases the Power of VR‘.
Immersive content will help shape the future of digital advertising, and we are excited to see what happens in this space.