Come Rain or Shine, and Especially Bad Weather:
Jeep Drives Innovation

NEW YORK, December 7, 2010 —(BRANDCHANNEL)— It’s snowy and chilly in Europe right now, and Vibrant Media is capitalizing on it with a new in-text campaign for the Compact Jeep Patriot.

Using a real-time API weather feed linked to a user's IP address, the campaign targets drivers who are reading up on the tempestuous UK weather.

A contextual ad specialist, Vibrant’s use of local textual targeting with this campaign is a global first.

To see how it works, click on the underlined "bad weather" hyperlink in this sample article. Three variations can be served up depending on local conditions.

For snow: "Oh Hello Snow: I’d been hoping you’d stop by"; for rainy conditions: "Downpour: You are the most perfect driving condition." And if the weather is actually fine or sunny, a teaser call: "Bad Weather: Come out, come out, wherever you are."

"Our overall campaign is about a brand truth that Jeep drivers are happy drivers come rain or shine, the worse the weather is the better though – because they can take advantage of the 4x4 performance of the Jeep in any type of driving conditions," says Naveen Dayal, Marketing Communications Manager of Chrysler Jeep.

About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 200 million unique users per month (comScore, September 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognised by the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.