Eidos Pushes New Champ Manager 2007 Game

October 10, 2006, (ArriveNet Editorials) — Computer games publisher Eidos has launched on an online ad campaign to drive the 2007 version of its Championship Manager football game on PC.

The campaign, which is being run by Vibrant Media, launched today to coincide with England's European qualifier against Croatia on Wednesday.

The campaign uses IntelliTXT in-text technology so that when a users' mouse moves over key words the ad is generated. The ads link to the Championship Manager 2007 dedicated website.

The campaign is targeting football fans and will run across TeamTalk's portfolio of sports websites including TeamTalk.com, Sporting Life and Football365. The ads will be focused around international football news and forums discussing the game.

Eidos has previously used IntelliTXT to aim promotions for the games 'Hitman: Blood Money' and 'Urban Chaos: Riot Response'.

About Vibrant
Vibrant is a world leader in contextual technology, aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,000 premium publishers, reaching more than 135 million unique users per month (comScore, May 2009), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. The company, founded in 2000, has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.