In-Context Video Ads Are coming Today

NEW YORK, April 6, 2011 — (Social Times) — Look for something new today from Vibrant, the in-context ad guys. The company, which has become pretty well-known for its double-green-line ads is adding video to its display ad product. The new product, called VIA Dynamic, according to a company statement, will "leverage the power of contextual by delivering video that dynamically changes to match the page content."

So, think about those double green lines that you're accustomed to seeing on Business Insider and MSNBC. Now, imagine the ad with video that changes with the content on the page. That's a pretty powerful tool. Look for it to be presented at 3pm today at the AdAge Digital Conference.

"Vibrant offers the leading tech platform for understanding content and empowering advertising to become relevant to a Web page in real-time,” says Anna Kassoway, SVP Marketing and Creative. "The Internet is finally delivering on its promise of a more relevant advertising experience for consumers and smarter brand engagement for marketers. AdAge Digital is the ideal forum for addressing the role contextual relevancy will play for future media platforms."

Given the likelihood of increased concentration in the online advertising market, it's probable that advertisers will be hungry for alternatives. Instead of amping up Google ad spend – or churning through the same audience over and over on Facebook – it looks like there may be a fundamentally new way to engage.

About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching
more than 250 million unique users per month (comScore), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and Co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.