Vibrant Sees Tremendous Growth

New York, August 19, 2010 (Media Week)

In the booming market for in-text advertising, there is no recession.

The in-text ad company Vibrant, which places contextually relevant ads atop content pages which appear only when a user scrolls over specific keywords, is enjoying a banner year. According to company officials, Vibrant’s ad revenue through the first half of 2010 has ballooned by 45 percent versus the first half of last year.

Second-quarter performance has been even better, as Vibrant's ad revenue has surged by 51 percent versus the same quarter in 2009. While the company declined to provide specific dollar amounts for 2010, in 2009 it pulled in $100 million—then a record haul.

To date, this year’s healthy growth has been driven by the automotive category (which has enjoyed a spend increase of 44 percent year over year per Vibrant exex), business & finance (up 63 percent year over year) and packaged goods (up a whopping 124 percent this year). Among Vibrant’s recent advertisers are Microsoft, Unilever, Best Buy and Blackberry.

Vibrant claims to serve ads on over 4,500 publishers, including sites such as Foxnews.com and MSNBC.com—which in total reach over 170 million unique users per month globally, per comScore.

About Vibrant:

Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, May 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or
http://twitter.com/vibrantmedia.