Irvine: Make It Compelling
New York, September 11th, 2012 —(MediaPost)— Brands like YouTube, Old Spice and Red Bull are creating slick, engaging digital advertainment. But Vibrant Media CEO Cella Irvine says such content must also be viewable in a sea of stuff consumers get -- images on mobile sites and apps on their phones, etc. "All of these become contextual branded content and advertising opportunities. It’s time for brands to be focused where consumers are focusing their attention: the edit well."
Read the whole story at Relevance Matters »
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About Vibrant
Vibrant Media (www.vibrantmedia.com) is the world’s leading provider of in-content contextual technology that gets brand content and advertising discovered across platforms. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2012), Vibrant gives top brand marketers the opportunity to deliver highly targeted, user-initiated campaigns, within relevant text and images. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in New York, San Francisco, Detroit, Chicago, Los Angeles, Boston, Atlanta, London, Paris, Hamburg, Munich and Dusseldorf. For more information about Vibrant, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or www.twitter.com/vibrantmedia. Vibrant’s blog with insights on the digital marketing industry can be found at www.RelevanceMatters.com
