Vibrant Grows Consumer Electronics Revenue 80% in Q1 2011

NEW YORK, May 9, 2011 —(BUSINESS WIRE)—Vibrant, the leader in premium contextual advertising solutions, today reported an 80% increase in consumer electronics-related revenue for Q1 2011 over Q1 2010 – continuing strong growth across verticals and markets with its expanding suite of products.

Contextual has been a strong tool for advertisers, particularly in consumer electronics, with its ability to engage audiences in a highly relevant way with dynamic creative campaigns. Vibrant helps brands such as AT&T, HTC, Sprint, Sony, Samsung, Virgin Mobile, Verizon and Xbox build share of voice through ownership of key brand and product terms across the Web.

With the recently launched VIA Dynamic, Vibrant has added to the category’s ability to create impactful brand experiences, delivering scalable display ad campaigns with creative that changes in real-time based on the content of the page. VIA Dynamic can deliver CTRs up to 5x higher than the average rate for standard display ads.

"Vibrant's sustained growth is driven by the great value that contextual advertising provides to the leading national advertisers, our network of 6,000 premium publishers and 251 million unique users worldwide," says Doug Stevenson, Co-Founder and CEO of Vibrant. "Our huge increase in category revenue shows the power of our solutions to help premier brands reach key audiences at the right time, in the right context and with the right content when they are considering choices in the highly competitive consumer electronics category.”

Recently, Vibrant also reported a 61% increase in auto-related revenue for Q1 2011 over Q1 2010, demonstrating the same surge across verticals. Vibrant works with 90% of auto OEMs, including GM, Jaguar, Audi, Subaru, Toyota and Lexus.

About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and Co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.