2010 VIBRANT AWARDS ANNOUNCED

Intel and Sainsbury's Voted Top by UK Advertising Industry

London, June 18, 2010 — Vibrant announces the winners of its third annual Awards, recognising the best of the UK’s contextual advertising campaigns for 2010. The Gold Award went to Intel/OMD London for the vPro campaign and the Silver Award was given to Sainsbury's/PHD London for Sainsbury’s Recipe Unit campaign – both demonstrated creative and dynamic use of in-text advertising.

To complete the UK Vibrant Awards 2010: General Motors/ACT Europe for Open Astra picked up Best Multi-Market Execution; Hewlett Packard/M2M for PhotoSmart Touch Screen received Best Creative Execution; and Unilever/Mindshare for Vaseline Intensive Rescue achieved Best Evergreen (best all year round) Execution.

The Global Vibrant Awards, which were announced on 3 June, saw Microsoft/Razorfish/ Universal McCann awarded the Gold Award; and IBM/Neo@Ogilvy Worldwide NY won the Silver Award.

Craig Gooding, Co-founder and CCO of Vibrant says, "This has been a fantastic opportunity to celebrate the brands which have leveraged the power of hyperlinks to deliver great user experiences through their campaigns. This year, entrants took advantage of the medium to deliver real utility through content such as recipes search, video, real-time results and even Twitter feeds. We are delighted that Vibrant has helped brands innovate their advertising by using our in-text technology. Congratulations to all our winners."

Entries were evaluated by a panel of experts and online voting by members of the advertising industry (list of judges below). Winners were selected based on the creativity of the campaign concept and its ability to align with words within web content; how well in-text advertising contributed to the online campaign overall; and whether in-text advertising effectively communicated the brand message.

Paul Hood, Head of Digital, The Mirror Group and on the UK judging panel for this year's Vibrant Awards adds, "The standard of the entries shortlisted for the Vibrant media awards was astonishing. I'll definitely be stealing some of the innovative ideas to apply to our own digital marketing."

Daniel Stephenson, Head of Digital Marketing, Channel Integration COI and also a UK judge for the Vibrant Awards adds, "The campaigns show how brands are thinking more about the creative and content of their advertising, combined with intelligent targeting, to give something of real value to their audience"

Vibrant gives brand marketers the opportunity to deliver highly targeted advertisements within web content and offers publishers editorial tools to provide consumers with a richer user experience. Vibrant works with over 4,000 premium publishers, reaching more than 164 million unique users per month (comScore May 2010).

The 2010 Vibrant Award UK Winners:

• Gold Award (UK):
• Client: Intel (www.intel.co.uk)
• Agency: OMD London (ukgroup.omd.com)
• Campaign: "vPro"

• Silver Award (UK):
• Client: Sainsbury's (www.sainsburys.co.uk)
• Agency: PHD London (www.phd.co.uk)
• Campaign: "Sainsbury's Recipe Unit"

• Best Multi-Market Execution (UK):
• Client: General Motors (www.gm.com/europe)
• Agency: ACT Europe (www.carat.co.uk)
• Campaign: "Opel Astra"

• Best Creative Execution (UK):
• Client: Hewlett Packard (welcome.hp.com/country/uk/en/cs/home.html)
• Agency: M2M (http://www.m2muk.com)
• Campaign: "PhotoSmart Touch Screen"

• Best Evergreen Execution (UK):
• Client: Unilever (www.unliever.co.uk)
• Agency: Mindshare (www.mindshareworld.com)
• Campaign: "Vaseline Intensive Rescue"

The 2010 Vibrant Award Global Winners (announced 3 June 2010):

• Gold Award (Global):
• Client: Microsoft
• Agency: Razorfish/Universal McCann
• Campaign: “Bing VCS”

• Silver Award (Global):
• Client: IBM (www.ibm.com/us/en/)
• Agency: Neo@Ogilvy Worldwide NY (www.ogilvy.com/#/About/Network/Neo.aspx/{filter:About})
• Campaign: "US Open Sponsorship Program"

The Vibrant German Awards will be presented on 24th June. The Vibrant US awards were held on 3rd June. For case studies and demos of all the campaigns as well as a full short list, please visit: www.vibrantawards.com/shortlist.asp#uk

2010 Vibrant Awards Judges

UK Judges

• Chris Maples, Sales Director, Microsoft
• Damien Hodge, Head of Trading, MediaCom
• Paul Hood, Head of Digital, The Mirror Group
• Julia Smith, Sr. Manager, IASH
• James O'Reilly, Group Brand Manager, Ubisoft
• Matt Simpson, Head of OMD Group Digital
• Daniel Stephenson, Head of Digital Marketing, COI
• James Watson, Marketing Communications Manager EON

German Judges

• Kolja Brosche, Director Digital / Operations UMWW
• Silke Cosetta, Manager Online Marketing/Corporate Marketing Samsung Electronics GmbH
• Christian Griesbach, General Manager Digital Sales, Axel Springer Media Impact
• Dominik Grollmann, Editor in Chief, Internet World Business Magazine
• Arndt Groth, President BVDW
• Markus Letzner, Director Sales CHIP Xonio Online
• Karin Libowitzky, Deputy Managing Director, MediaCom Interaction GmbH
• Alexander von Reibnitz, Managing Director Digital Media & Emerging Business, VDZ -Association of German Magazine Publishers
• Sven Weisbrich, Head of Connections Planning Neue Digitale / Razorfish
• Antje Witgen, Digital Communication Manager, Nestlé Deutschland AG
• Marco Zingler, CEO, denkwerk

U.S. Judges

• Ed Downing, Leader, Advertising & New Media, GE
• Louis Giagrande, Sr. Manager, Online Marketing, Samsung
• Steve Governale, Executive Director, Interactive and Innovation, AT&T
• Jonathan Halvorson, Global Digital Director, Starcom MediaVest Group
• Luke Kigel, SVP, Digital Managing Director, Universal McCann
• Greg March, Group Media Director, Wieden + Kennedy
• Brian Mathena , VP, Group Media Director at Zenith
• Edward Montes, EVP, Managing Director, Havas
• Cary Tilds, Leader Digital Media Operations, North America at MindShare
• Claudio Zibenberg, WW Media Manager, IBM

About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 164 million unique users per month (comScore, April 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists.

Vibrant co-founders Craig Gooding and Doug Stevenson received the New Media Award in the Ernst & Young LLP Entrepreneur Of The Year® 2010.

For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.