Express, OK! Magazine and Daily Star Websites to Launch Vibrant In-Text Solutions in Deal with Parent Northern & Shell

LONDON, (EON: Enhanced Online News) — Vibrant, the world leader in in-text solutions, has signed a year-long deal with Northern & Shell, a leading UK magazine and newspaper publisher, to provide in-text solutions across its portfolio of online properties including, and

Vibrant offers both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content with a distinctive green double-underline. These words act as triggers, displaying relevant advertising when a user mouses over the word or phrase of interest.

According to a recent Nielsen Online report commissioned by Vibrant comparing in-text ads to other formats, 70% of those surveyed felt that in-text ads are the most relevant to page content and 65% felt in-text ads are the most effective in conveying their message. And, by extension, over half of respondents indicated a positive opinion of advertisers who use in-text ads—more than any other format. Vibrant In-Text Solutions reach over 130 million people worldwide across more than 3,500 premium websites.

In addition to providing in-text advertising, Vibrant will work with Northern & Shell to provide editorial links through Vibrant Related Content which surfaces additional information from the website's own archives. These links include related articles, video, music, and images. Clearly differentiated from Vibrant's commercial double-underlined version, these links mirror the style of the publisher's own editorial hyperlinks with a tiny magnifying glass icon to indicate that further editorial information is available. For an example of Vibrant Related Content' please click here and mouse-over the word "Steven Gerrard": Click here for demo.

According to Farzad Jamal, Group Internet Controller of Express Newspapers, “Vibrant In-Text Advertising Solutions enable our readers to experience relevant advertising on their own terms while providing an additional revenue stream to the business.”

Craig Gooding, co-founder and CCO of Vibrant adds: “Northern & Shell is an important addition to our growing list of 3,500 of premium publisher partners offering Vibrant In-Text Solutions. These ‘next-generation hyperlinks’ give users quick and easy access to related information across the Northern & Shell network.”

About Northern & Shell
Founded in 1974, Northern & Shell has a long-standing dedication to providing its readers, customers, advertisers, and business partners with excellence. Northern & Shell owns a vast portfolio of magazines and broadcast interests, including,,

About Vibrant Media
Headquartered in New York, Vibrant Media is a world leading video and contextual advertising network, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of premium Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize Vibrant In-Text Advertising campaigns across thousands of websites. Vibrant Video provides measurable brand engagement through the largest pay per click video advertising network. Reaching more than 120 million unique users per month, Vibrant Media manages more than five billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. The company was founded in 2000 and has offices in New York, Chicago, Detroit, San Francisco, London, Paris and Hamburg, with more than 200 employees. The Company's rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 list for two consecutive years. For more information, visit,,,