OMD London Scoops Gold at 2010 Vibrant Awards

London, June 22, 2010 — (UTALK Marketing) — OMD London has scooped gold for its Intel 'vPro' campaign at the 2010 Vibrant Awards, held to recognise the best of the UK's contextual advertising.

The Silver Award was won by PHD London for its 'Sainsbury's Recipe Unit' campaign. The judges felt both winners "demonstrated creative and dynamic use of in-text advertising."

The UK Vibrant Judges' Special Awards 2010 went to: General Motors/ACT Europe for 'Open Astra' which picked up Best Multi-Market Execution; Hewlett Packard/M2M for 'PhotoSmart Touch Screen' received Best Creative Execution; and Unilever/Mindshare for 'Vaseline Intensive Rescue' achieved Best Evergreen (best all year round) Execution.

"This has been a fantastic opportunity to celebrate the brands which have leveraged the power of hyperlinks to deliver great user experiences through their campaigns," said Co-founder and CCO of Vibrant, Craig Gooding.

"This year, entrants took advantage of the medium to deliver real utility through content such as recipes, search, video, real-time results and even Twitter feeds."

Winners were selected based on the creativity of the campaign concept and its ability to align with words within web content; how well in-text advertising contributed to the online campaign overall; and whether in-text advertising effectively communicated the brand message.

About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 164 million unique users per month (comScore, April 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.