Sean Finnegan Joins Vibrant Media as Chief Media Officer

Former CEO of Omnicom Media Group Digital to Accelerate Vibrant Media's Already Dramatic Growth

New York, NY, January 22, 2008 — Vibrant Media, the leading video and contextual network in the world, announced today it has hired Sean Finnegan, CEO of Omnicom Media Group Digital, and one of the most recognized individuals in the digital media space, as its Chief Media Officer.

As Chief Media Officer, Mr. Finnegan will be tasked with solidifying Vibrant Media's position as the leader in contextual video advertising and overseeing departments for the company, including Marketing, Business Development, and Product Innovation. He will work closely with Vibrant Media's 85-person sales team and manage relationships with agencies and publishers. Mr. Finnegan's industry insights and thought leadership will be brought to bear in each of these roles as Vibrant Media provides an unlimited amount of premium inventory to brands eager to communicate via the fast-growing digital video segment.

"We're very much looking forward to applying Sean's powerful advertising industry leadership as Vibrant achieves another year of rapid growth," said Doug Stevenson, CEO, Vibrant Media. "We've doubled our revenue in each of the last five years and we're confident that Sean will help us influence the traditional market as it rapidly shifts online."

"The most intriguing digital segment by far is video and I am excited to join Vibrant Media, the leading player in this field," said Finnegan. "The simplicity and scale of Vibrant's in-text product model is unparalleled in our industry, as it combines some of the best aspects of Search with the power of Branding. I join Vibrant Media fully expecting to deliver for clients and I look forward to the challenge of helping take this company to the next level."

During his distinguished tenure at Omnicom, Finnegan has been awarded no fewer than eight industry awards, ranging from an Advertising Age Media Maven and a Media Week All Star to his induction into the AAF Advertising Hall of Achievement. Finnegan has consistently been recognized as one of the Internet's visionaries and as such, is in demand as a speaker at conferences, committee member for industry associations and commentator in the media.

Vibrant Media fully expects to accelerate its growth in 2008 through continued global expansion and build upon its strong management team with recent hires such as John Sedlak, SVP Media Sales & Strategic Alliances. With unlimited inventory through the analysis of more than 500 billion words per month within premium web content, Vibrant reaches more than 120 million users worldwide on behalf of hundreds of brand advertisers. Its unique scale and footprint have established Vibrant Media as the dominant player in the digital video space.

Biography for Sean Finnegan, Chief Media Officer, Vibrant Media
Prior to joining Vibrant Media, Sean Finnegan was the Chief Executive Officer of OMG Digital, a unit of Omnicom Media Group. As head of OMG Digital, Sean led its global management team and developed functional services in Digital Investment, Search, Mobile, Gaming, Futures, Analytics and Ad Operations.

Sean began his career in the early 1990s at BBDO New York, where he focused on Spot TV buying and Print planning. When the internet became commercial, Sean quickly shifted his focus to new media, working at such interactive agencies as Darwin Digital (Zenith), APL Digital and JWT Digital. Sean then departed the agency world for two years to become Director, Advertising Business Development at In 2001, Sean left for his native Chicago, where he became Media Director for TribalDDB. A year into his tenure at Tribal, Omnicom formed OMD (the combined media units of DDB, BBDO, TBWA Chiat Day and Rapp Collins) and Sean became Midwest Director of OMD Digital. Eventually Sean was promoted to lead OMD Digital nationally and relocated back to New York, a position he held for three years before forming OMG Digital.

Sean is committed to mentorship and as such, he has spoken at several conferences such as the iMedia Summit Series, Cannes Advertising Awards, the Goldman Sachs Internet Conference, the MSN Strategic Account Summit and the AAF National Conference. Sean was named an AAF Advertising Hall of Achievement inductee, an Advertising Age Media Maven, a Media All Star for Mediaweek Magazine, a MediaPost All Star, one of Min Magazine's 21 Most Intriguing People, an Inter-nationalist Magazine Agency Innovator, OnMedia's Madison Avenue "IT" List and an official Kentucky Colonel. Sean is involved in many online advertising industry groups and associations, such as the AAF, IAB, AAAAs Digital CEO Board, Google's Agency Advisory Council and the TiVo Advisory Council. Sean is also a proud co-founder and board member of the Tom Deierlein Foundation, an organization dedicated to helping needy families and children both nationally and internationally with their most basic living needs including medical care.

About Vibrant Media
Vibrant Media, the world's largest contextual video advertising network, enables marketers to deliver highly targeted, user-initiated advertisements within the actual content of premium Web destinations. Vibrant Media works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize Vibrant In-Text Advertising campaigns across thousands of websites around the world. Vibrant Video provides measurable brand engagement for Marketers through the largest PPC video advertising network on the web. Reaching 120 million unique users per month, Vibrant Media delivers campaigns against more than five billion words for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. Founded in 2000, Vibrant Medi's roughly 200 professionals work from offices in New York, London, San Francisco, Paris and Hamburg. Both the Inc. 500 and Deloitte Fast 50 have recognized Vibrant Media for its growth in each of the past two years. For more information, visit