Social Made Relevant: Vibrant Launches New Contextual Tool Bar
to Extend the Reach of Brand Social Media Content

NEW YORK, June 9, 2011 — Vibrant, the leading provider of contextual advertising solutions, today announced the launch of Vibrant Social Bar, which extends the reach of advertisers’ social media content beyond the “like,” pushing branded social content to interested users across relevant Web pages. This new ad product is the latest step in the company’s “context everywhere” strategy, which applies technology and a deep understanding of context and content beyond Vibrant’s flagship In-Text product to a variety of contextual media placements.

Traditional social media strategies have seen brands invest in securing more “likes,” and in driving traffic to social-media properties. Vibrant is changing the game for social media marketing, with the Social Bar enabling brands to deliver contextually relevant social media content directly to consumers wherever they are online. This branded social destination displays the brand logo, social buttons and real-time social feeds with an expandable option enabling users to engage with content that is relevant to the page without ever leaving the page they are on.

“We have always believed in the value of branded content, and now we can turn brands’ investments in social media into successful contextual campaigns,” says Vibrant Co-Founder and CEO Doug Stevenson. “Vibrant Social Bar extends the reach of marketers’ social content to consumers across our network of 6,000 premium publishers, reaching 71% of the U.S. internet audience.” 

Vibrant Social Bar features live feeds from social media outlets such as Facebook, Twitter, and YouTube, along with the option to customize links and search capabilities to include pre-populated keywords. The toolbar also expands to prompt additional interaction, allowing users to engage with embedded Facebook and YouTube links, as well as to “like,” “follow,” or subscribe to social content.

Vibrant’s context everywhere strategy incorporates a suite of new contextual advertising products, including the recently launched VIA Dynamic, which delivers scalable display ad campaigns with creative that changes in real-time based on the content of the page. VIA Dynamic can achieve CTRs up to 5x higher than the average rate for standard display ads.

About Vibrant
Vibrant (www.vibrantmedia.com) is the world leader in premium contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching 207 million unique users per month (comScore, October 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the "Best Places to Work in Marketing & Media." Vibrant Co-founder and CEO Doug Stevenson was named an Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.