Vibrant Offers Contextual First:
Innovative Ad Unit Delivers Live Feeds Within Content

Features Relevant, Real-Time Information Such as Search Results, Stock Prices, Breaking News, Social Media

NEW YORK, September 14, 2010 —(BUSINESS WIRE)— With the success of breakthrough in-text campaigns for Microsoft, Mercedes, Best Buy, Bankrate, MSNBC and ShopLocal that feature live feeds, enabling the distribution of real-time information within the content of a web page, Vibrant, the world leader in contextual advertising, is officially expanding its offering

According to Doug Stevenson, CEO and Co-founder of Vibrant, "Advertisers are seeing great success by delivering live resources inside web content across Vibrant's 4,500 premium publishers. It's what our 170 million users want; it's what they appreciate."

Vibrant has delivered real time in-text campaigns for:

• Bankrate.com – Bankrate.com was one of the first to leverage this capability to deliver real-time stock information in a ticker unit within web content.
• Best Buy – Vibrant delivered relevant, real-time tweets from the Best Buy Twelpforce on web pages across the network.
• Bing (Microsoft) – By optimizing for top trending news keywords, Vibrant enables the delivery of real-time search results within its ad unit.
• Mercedes – Vibrant enabled Mercedes to deliver a dynamic Facebook feed.
• MSNBC – MSNBC drives users back to top stories and breaking news on the MSNBC web site by embedding an RSS feed into its ads.
• Shop Local – Vibrant delivers local shopping deals in real time from retailers in the ShopLocal network.
• Zune (Microsoft) – Microsoft’s Zune ad unit delivers live music feeds when a user hovers over an artist’s name, song title or genre.

Working with the world's leading global brands, Vibrant manages more than 50 billion hyperlinks, reaching 170 million unique users globally and 100 million uniques in the U.S., an increase of 24% since July 2009. Vibrant recently reported 51% Y-Y growth in Q2'10 and 45% Y-Y growth in H1'10. The company achieved a record-setting year in 2009.

About Vibrant:

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, July 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit:  www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or
http://twitter.com/vibrantmedia.