Business Wire

August 31, 2005 — Vibrant Media Chooses UltraDNS to Enhance DNS Performance and Security; Managed DNS Service Delivers Increased Network Reliability to Help Advertisers and Web Publishers

BRISBANE, Calif.--UltraDNS(TM) Corporation, the world's leading provider of Managed DNS services, today announced that Vibrant Media, a pioneer in online contextual advertising, has selected UltraDNS' Managed DNS service to provide improved online performance and network reliability. Vibrant Media utilizes UltraDNS services to ensure reliable network performance, enabling web publishers and advertisers to consistently reach their customers with 100% reliability.

"Our DNS infrastructure is vital to our ability to meet the needs of our clients and help them maximize their revenue," said Richard Brindley, Chief Technology Officer, Vibrant Media. "And since our clients are worldwide, we need to leverage the security and redundancy of the UltraDNS global infrastructure for our web based business processes. With UltraDNS technology, we have experienced an immediate improvement in the performance of our global network."

The UltraDNS global network and directory services platform provides the critical infrastructure that Vibrant Media requires to achieve the highest levels of Internet performance and reliability. Through advanced routing technologies latent in the UltraDNS global network, Vibrant Media clients' requests are directed to the closest server in the network, enabling the fastest response times. Additionally, changes to DNS data are globally propagated in near real-time ensuring end users will have the most up-to-date information to resolve their content requests.

"UltraDNS is committed to providing the most reliable and secure DNS infrastructure for Vibrant Media and its clients," said Jeffrey Samuels, general manager and vice president, UltraDNS. "The expanding UltraDNS global network allows our customers to realize even greater security, performance and ROI from the UltraDNS infrastructure underpinning their mission critical business operations."

About Vibrant Media
Vibrant Media, a pioneer in contextual media, delivers an online advertising model that combines the power and relevance of contextual advertising with the market growth of online advertising. Vibrant Media's IntelliTXT product is enabling more than 500 of the world's leading web publishers and ad networks to better monetize editorial content with a non-intrusive approach that has won praise from publishers and online readers alike. Partnering with leading search and advertising technology vendors, Vibrant Media offers advertisers around the globe a new way to deliver tightly-targeted messages to website readers. Founded in 2000, and with offices in San Francisco, New York and the U.K., Vibrant Media has a pending patent for IntelliTXT, one of the first products in the contextual advertising market. For more information, visit http://www.vibrantmedia.com.

About UltraDNS
UltraDNS Corporation is the world's leading Managed DNS Service Provider, delivering superior security, reliability and performance to organizations that rely on DNS for their critical business processes, applications and services. With the growth in e-commerce and the emergence of advanced DNS-based communication and supply chain management services, organizations can no longer rely on traditional approaches to DNS. UltraDNS provides a range of global and local DNS solutions -- both managed services and custom infrastructure -- built on its unique Directory Services Platform and proprietary, patented technologies. Through its thousands of enterprise, service provider and TLD infrastructure customers, UltraDNS powers the resolution of over 15 million domains around the globe. UltraDNS has offices in California, Virginia, Arizona and the UK. For more information please visit www.ultradns.com.