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InterestAD FAQs
1. How does Vibrant InterestAD (VIA) work? Vibrant analyzes millions of unique articles per week, first identifying the page context and then analyzing the article content, to identify the “core words of interest.” Vibrant Interest Ads (VIA) leverage this data to isolate pages and deliver the most relevant display advertising experience possible. The result? Relevant information for the user, a very high conversion rate/ROI for the advertiser, and an incremental revenue stream for the publisher.
2. Who advertises with Vibrant?
Vibrant works with premium brand advertisers such as:
- Microsoft
- Ford
- Sony
- Warner Brothers
- Johnson & Johnson
- Nike
- HP
- AMEX
- IBM
- Automotive
- Computing
- Information technology
- Consumer electronics
- Entertainment
- Finance
- Health
- Small business
- Consumer electronics
- Travel
- Women's Interests
For more specific information, please contact a member of our Business Development team today.
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3. What formats does Vibrant InterestAD (VIA) support?
Vibrant supports Standard IAB Banners, Skyscrapers, MPU's and a number of other media formats. For more information, please contact a member of our Business Development team today.
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