Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and …

Marketers are drawn to immersive technologies like augmented reality (AR) and virtual reality (VR), but when it comes to actually buying these ads for clients, a majority have yet to do …

Agencies see value in augmented reality advertising, while clients appear to be leaning toward virtual reality. Overall, there seems to be general interest in adopting both AR and VR into …

Vibrant Media are hoping to use the recent ‘Insperience’ trend to change passive consumers into active participants when it comes to marketing and branding using virtual reality (VR) and augmented reality (AR) …