Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and …
Are AR and VR Ads Compelling Enough?
Marketers are drawn to immersive technologies like augmented reality (AR) and virtual reality (VR), but when it comes to actually buying these ads for clients, a majority have yet to do …
67% Of Agencies Want To See More VR and AR In Ad Campaigns
Agencies see value in augmented reality advertising, while clients appear to be leaning toward virtual reality. Overall, there seems to be general interest in adopting both AR and VR into …
Vibrant 360°/VR From Vibrant Media
Vibrant Media are hoping to use the recent ‘Insperience’ trend to change passive consumers into active participants when it comes to marketing and branding using virtual reality (VR) and augmented reality (AR) …