Is Immersive VR the Future of Advertising?

In Vibrant News by

Virtual Reality can rejuvenate advertising but it won’t solve every business problem, says report

Advertising experiences in Virtual Reality (VR) and Augmented Reality (AR) offers plenty of potential to get consumers interested in advertising again – but brands and advertisers still need to overcome the high cost, ROI, and storytelling challenges associated with creating these experiences.

This is one of the key findings of a new report launched by The Drum, in association with Vibrant Media, which examines if ads in VR or AR can help solve ad-blocking and whether it’s time for a new model in the industry.

You can read the full report ‘Is Immersive VR the future of advertising’, as featured in The Drum