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Biggest Brands’ Will Lose Use Of 43 Per Cent Of EU Audience Data After GDPR Day, Say Media Buyers

In Press Release, Vibrant News by bnyquistMay 25, 2018

Nearly Half Of EU Consumer Data Profiles Could Be Deleted More Contextual Targeting Ad Campaigns Will Fill Data Gap Senior media planners and buyers for hundreds of the world’s biggest …

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Nearly half of EU audience data will be unusable post-GDPR

In Vibrant News by hmussardMay 24, 2018

As featured on MediaTel on 24 May 2018.  As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience …

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