Nearly Half Of EU Consumer Data Profiles Could Be Deleted More Contextual Targeting Ad Campaigns Will Fill Data Gap Senior media planners and buyers for hundreds of the world’s biggest …
Nearly half of EU audience data will be unusable post-GDPR
As featured on MediaTel on 24 May 2018. As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience …