How Oracle Is Acclimating to a Pro-Privacy Climate

In Vibrant News by bnyquist

Curated News from Adweek.com on September 17, 2019


Oracle was dealt a significant blow by the European Union’s General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data.

However, this week at its flagship conference Oracle OpenWorld 2019, the enterprise software giant unveiled its comeback strategy, including further inroads into the de rigeur customer data platform (CDP) space, namely an integration between CX Unity and data management platform BlueKai.

Additionally, Oracle plans to more comprehensively integrate the AI-powered data engine DataFox, a company it purchased last year to better help companies integrate insights across their organizations.

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