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‘It’s a race to brand safety’ – how to battle ad keyword blocking

In Vibrant News by bnyquistFebruary 4, 2020

Curated News from The Drum on January 14, 2020 ‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to …

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With third-party cookies on the way out, shared IDs face an existential crisis

In Uncategorised by bnyquistFebruary 4, 2020

Curated News from digiday.com on January 14, 2020 Shared identifiers — standardized ways of identifying and sharing user data between publishers and ad tech vendors — are likely next in line to …

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