Context Is King for Brands Seeking Households with Kids: Wildbrain Spark’s Charles Gabriel

In Vibrant News by bnyquist

Curated News from Beet.tv on September 22, 2020


LOS ANGELES – Families with young children are spending more time with digital entertainment as the coronavirus pandemic limits many of the outdoor activities they used to have, spurring demand for kid-friendly programming. Increasingly, those households are turning to digital platforms like over-the-top and streaming services for shows they can enjoy together.

WildBrain Spark, the multichannel network that makes and presents videos for kids, is looking to help more marketers reach homebound families that are looking for shows that parents can feel good about. Increasingly, that programming is found on digital platforms including over-the-top and streaming services that have become the “digital hearth,” Charles Gabriel, head of U.S. advertising at WildBrain Spark, said.