Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast

In Vibrant News by bnyquist

Curated News from on March 21, 2021

Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion.

She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the upside of the pandemic for Meredith, she says the publishers’ editorial focus on home and family has become more relevant during these times.