Conscious Marketing Can Transform Our Cookie-Dependent Industry

In Vibrant News by bnyquist

Curated News from AdExchanger on January 4, 2021

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Erica Schmidt, Global CEO of Matterkind.

Marketing on the web is undergoing a monumental shift as third-party cookies are phased out. 

But the real problem is that our industry has gotten so used to them that we’ve missed an important fact: Cookies were never intended to do the heavy lifting we’ve come to rely on.