Proposed Surveillance Advertising Ban, Meet Contextual Targeting

In Vibrant News by bnyquist

Curated News from Forbes on January 27, 2021

Three US lawmakers (Rep. Anna Eshoo, Rep. Jan Schakowsky, and Sen. Cory Booker) made a splash last week when they introduced the Banning Surveillance Advertising Act of 2022. Its primary goal is to limit the data that advertisers and advertising technology (adtech) vendors can use to target advertising. Predictably, the adtech industry — most notably, the Interactive Advertising Bureau (IAB) — is in a tizzy over the bill.

What’s The Fuss About?

The bill is primarily aimed at “advertising facilitators” — companies that serve ads or collect or process personal information (PI) for the purpose of serving ads. Here are the key aspects:..