Curated News from ANA on April 25, 2022
As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.
The deprecation of cookies cannot be postponed further, and advertisers must begin (if they haven’t already) to test out privacy-safe alternatives. The relationship between a brand and consumers is one that cannot be taken for granted. It’s a difficult pill to swallow, but there isn’t going to be a single, easy alternative for third-party cookies.