Virtual Reality can rejuvenate advertising but it won’t solve every business problem, says report Advertising experiences in Virtual Reality (VR) and Augmented Reality (AR) offers plenty of potential to get …

In an increasingly competitive and fragmented age for electronic content providers—when ad blocking, alternative content channels, and decreased attention spans seriously threaten the bottom line—publishers might want to consider seeking …

Just over a quarter of ad buyers and planners are confident they understand the safety measures provided by ad vendors, according to research from Vibrant Media. The research also found …

Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly …

Post-scandal research suggests alarming lack of brand safety knowledge New ad placement guarantee spearheaded by Vibrant Media Co-Founder, Doug Stevenson New research conducted in the aftermath of the 2017 brand …

Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and …

Marketers are drawn to immersive technologies like augmented reality (AR) and virtual reality (VR), but when it comes to actually buying these ads for clients, a majority have yet to do …

Agencies see value in augmented reality advertising, while clients appear to be leaning toward virtual reality. Overall, there seems to be general interest in adopting both AR and VR into …

Vibrant Media are hoping to use the recent ‘Insperience’ trend to change passive consumers into active participants when it comes to marketing and branding using virtual reality (VR) and augmented reality (AR) …