Digital advertising is changing: virtual reality and augmented reality marketing strategies have matured to a position of true viability so that marketers can offer consumers far more entertaining, compelling and …
Are AR and VR Ads Compelling Enough?
Marketers are drawn to immersive technologies like augmented reality (AR) and virtual reality (VR), but when it comes to actually buying these ads for clients, a majority have yet to do …
67% Of Agencies Want To See More VR and AR In Ad Campaigns
Agencies see value in augmented reality advertising, while clients appear to be leaning toward virtual reality. Overall, there seems to be general interest in adopting both AR and VR into …
Vibrant 360°/VR From Vibrant Media
Vibrant Media are hoping to use the recent ‘Insperience’ trend to change passive consumers into active participants when it comes to marketing and branding using virtual reality (VR) and augmented reality (AR) …
New Virtual Reality Ads Give 360 Degree View From Within Editorial
Vibrant Media Pioneering Insperience Marketing New user-initiated and controlled virtual reality (VR) ads can place consumers within branded 360 degree digital environments within editorial on any device. Vibrant 360°/VR from …
New Vertical Video Ads Available Across Vibrant Media’s Global Markets
Featured on OnlineVideo.net Vibrant Media, continues to compete with the world’s specialist video ad networks on viewability, scale, targeting and budget bases, with its new Vibrant Vertical video ad format. The …
Combating Ad-Blocking Requires a Diet Plan
We’ve all seen the stats. Ad blocking is on the rise, remaining a constant talking point for 2017. As a technology company, we’re in a great position to do something …
Branded content’s rise is due to the media’s reputation
Branded content is now as acceptable to consumers as editorial because they are aware of the biases within the media As featured on The Guardian Website Branded content is biased. Of …