Curated News from Forbes on February 18, 2020 As a brand consultant, I often advise clients to consider the valence of their stories. If it has a negative valence — i.e., “the …
With third-party cookies on the way out, shared IDs face an existential crisis
Curated News from digiday.com on January 14, 2020 Shared identifiers — standardized ways of identifying and sharing user data between publishers and ad tech vendors — are likely next in line to …
Tech Talk Thursday – Android For the Paranoid
Happy Thursday! Here’s your weekly Technology news roundup from Vibrant’s Tech Team. We’ve compiled our best reads this week to give you a 5 min summary on the latest and …
Tech Talk Thursday – Sad Songs, Music Stats & Dodgy Passwords
Hello! It may be the last week of summer but we have some great tech treats to brighten up your commute. This week we share news on facial recognition regulation; …
Be Seen and Be Heard – The Rise of Attention in Advertising
I returned to London after the long bank holiday weekend, having indulged in some well-deserved down time and actually ‘switching off’. I jumped on the train and like every other …
Tech Talk Thursday! Influencing Robots & Political Parties
Hello! The Tech team are signing in for our weekly post on the news and views that have captured our tech minds this week. This week we share the latest …
Tech Talk Thursday! Data, Chips, AI & Netflix!
There’s no #ThrowbackThursday for us! We’re all about sharing current news and views. So welcome to #TechTalkThursday, your weekly update on the hottest tech stories hitting the headlines. Once again, …
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
As featured on MediaPost in May 2017. Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, …
Vibrant plays matchmaker for media agency execs with important First Dates questions like ‘Brexit?’ ‘Trump?’
As featured in The Drum on 8th February, 2017. Native advertising company Vibrant Media is looking to emulate the success of Channel 4 dating show, First Dates, by trying to captivate media industry …