Direct buys and non-blind programmatic need context to solve brand safety

In Vibrant News by

The dust has largely settled after March’s brand safety scandal – however, the problem hasn’t gone away. Although some brands are reported to have returned to Google advertising by May, others – including Pepsi, Tesco, and Marks & Spencer – were still waiting for solid guarantees from Google over and above what has already been promised

You can read the full article by Vibrant’s CEO and Founder Doug Stevenson here, as featured in Digital Content Next

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