Vibrant Media, the leaders of contextual marketing, make it easy for brands to deliver advertising that’s relevant to what people care about in that very moment.
Semantic & Sentiment Recognition
Natural Language Processing and page-to-paragraph-to-word relationship logic reduces ‘false positive’ occurrences, preventing valuable inventory from being inaccurately blocked and increasing CPM’s.
Emotional Tone Detection
Our NLP engine can detect emotional tone across an article and classify the degree of anger, fear, anticipation, trust, surprise, sadness, joy, and disgust associated with the content.
Curated Machine Learning
Contextual algorithms and expert curators continuously identify, audit and re-prioritize new data within targeting criteria to expand campaign reach and relevance.
Dynamic Content Protection
Real-time page-level understanding ensures brand safety in content that frequently changes like news and comment sections.
We use natural language processing (NLP) and computational linguistics to offer the most accurate analysis of content available so brands can scale campaigns using inventory from across the global bidstream that is uniquely relevant to their messaging.
We go far beyond static URL-analysis and basic keyword targeting by contextualizing the entire page, including dynamic content like comment sections, to protect your media investment.
The Shift to Contextual
There is an urgent need for pro-privacy advertising strategies. Contextual technology enables privacy-safe advertising media, targeting solutions and data intelligence with the precision and scale required to achieve results.
Of consumers are concerned over data privacy
Increase in all branding KPIs using contextual
Increase in digital ad spend in 2021
4 to 10
Contextual can increase user engagement
Of consumers would likely buy from brands whose ads were relevant to the content they were consuming on YouTube
Contextual advertising will continue making its comeback as cookies disappear and other privacy concerns continue to mount
Find targeted ad invasive