Leadership

Leadership


Craig Gooding - Founder & Executive Chairman

Craig Gooding co-founded Vibrant in 2000, serving as Chief Commercial Officer until 2009, when he moved into the role of Chairman. He leads a team of 300 employees in the US and Europe and oversees the strategy and execution of business and product development, marketing and sales. In his tenure, Vibrant has grown its publishing partner base to more than 6,600 and has forged long-term relationships with top advertisers, including Unilever, Procter & Gamble, Microsoft, General Motors and IBM. In 2010, Craig was awarded the Ernst & Young Entrepreneur Of The Year Award.

Under Craig's leadership, the company's rapid growth and development has propelled it to become the world leader in contextual products and technology. Vibrant has been named one of the fastest-growing companies in the UK by Media Momentum for three consecutive years, one of the best places to work in the US by Advertising Age and the Highest Rated Media Brand by Advertiser Perceptions.

Prior to Vibrant, Craig was AOL Europe's E-commerce Manager and leading dealmaker. He has 20 years of publishing, media and Internet experience across AOL, CompuServe, ICQ and Netscape, where he played an integral role in the launch of Netscape Online. He has a B.A. in Humanities from the University of Lincoln.

Ariff Quli - President, Americas

Ariff Quli is President, US at Vibrant Media, the world's leading provider of in-content contextual technology. With 20 years of sales experience in digital media and publishing and business development, Ariff leads, develops and executes strategies for Vibrant's top clients.

Prior to Vibrant Media, Ariff held a range of senior level positions with leading organizations in the publishing and media industry such as CNET Networks, IDG, PC Mall & MicroWarehouse (CDW).

Ariff received his B.S. in Business at Berea College.

Julie R. Fenster - General Counsel

Julie Fenster is General Counsel at Vibrant Media, and founder of the Office of Julie R. Fenster, a boutique legal practice specializing in the legal and business aspects of the rapidly converging worlds of publishing, broadcasting and Internet information services, advertising, direct marketing and e-commerce. She has over 15 years of experience working with companies in digital media and technology.

Prior to founding the Office of Julie R. Fenster, Julie served as VP, Business Affairs & General Counsel at Everyday Health, Inc., a leading online health information services company. Previously, she was VP, Law and Business Affairs at Time Inc. New Media. She also held leadership positions as General Manager at ParentTime LLC, and EVP, Strategy and Business Development at Worth Interactive. Julie began her legal career at the leading firm Simpson Thacher & Bartlett.

She is currently a member of the New York state bar and former President of the Board of the Center for Children's Initiatives, Inc. Julie studied at St. Hilda's College, Oxford University, earned an AB at Brown University, and received a JD from the University of Pennsylvania Law School.

Ben Anderson - Sr. Vice President, Technology

Ben Anderson leads all of Vibrant's global Technology Operations, Engineering and PMO teams. Since joining Vibrant in 2005 as Director of Database Operations he has been responsible for the growth of Vibrant's product suite and overseeing the development and expansion of Vibrant’s Technology Platforms and IT Infrastructure.

Previous to joining Vibrant, Ben worked for Accenture, Espotting, Compaq and Brann Worldwide and has over 15 years of experience as an IT leader.

Helen Mussard - VP of Global Marketing

Helen Mussard is the Global Marketing Director for Vibrant Media. With over 13 years of experience in marketing, Helen leads a team responsible for Vibrant's marketing strategy, advertising, public relations and market research projects. Helen is a member of both the IAB's native and content marketing task forces, helping brands to understand and operate in the new digital world.

Prior to joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organizations and digital start-ups. Helen has a B.A. (Hons) in International Business.

Joe Urban - Managing Director, Germany

Since 2006, Jochen Urban has been Managing Director of Vibrant Media BmbH in Hamburg. After his business studies he gained over 12 years of working experience in the areas of business consulting, finance for growth in small and medium-sized companies and start-ups, as well as the media and Internet industries. He is an expert in brand building online and brand engagement for future online advertising success.

Tom Pepper - Managing Director, UK

Tom Pepper leads Vibrant's sales operations in both the UK and international markets. Since joining Vibrant in 2009, he has been responsible for managing all revenue, strategic relationships and brand engagement programs. With 10 years of digital experience, Tom is a well-regarded speaker on the latest trends in digital advertising and has spoken at many industry events including IAB, Internet World and TFM&A.

Before joining Vibrant, Tom worked for Advertising.com, IPC Media and Haymarket Publications, specializing in new business acquisition, client sales and online branding solutions.

Tom is a graduate in Politics and Economics from the University of East Anglia.

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