Who We Are
Under the microscope of the original native player
IT ALL STARTED WITH AN ALGORITHM
Back in 2000, long before native was a hot and widely anticipated industry topic, Vibrant believed in the need to place ads in the heart of content and developed a ground-breaking technology to achieve this phenomenon. Establishing a unique technological formula, Vibrant created a proprietary algorithm which understands where and when to deliver rich content experiences that capture and engage consumers. Evolving with the industry over-time, Vibrant’s technology and solutions continue to deliver and exceed renowned levels of performance, through and beyond today.
Let’s show you how this works
Our solutions are delivered directly off of key words, images and videos within premium editorial content across every screen. Working with over 6600 premium publishers across all verticals, Vibrant understands that targeting consumers contextually paves the way for brands to be considered and seen as more than just an advert.
RELEVANT & REAL TIME TARGETING
Vibrant’s technology analyses content in Real-Time, to ensure brand messages are discovered and have maximum relevancy for the right consumers.
DESIGNED TO BE VIEWABLE
Our technology also recognises the need to be viewable. With a MOAT score of double the industry average for viewability, Vibrant ensures that only qualified consumers are interacting with the advert. Our solutions are delivered directly off of keywords, images, and videos within premium editorial content, across every screen, and within a brand safe environment – To learn more about SafeServe click here.
KEYWORD TRIGGERED NATIVE ADVERTISING
Each trigger is branded, meaning that the brand experience is transparent to the consumer as it is about to launch.
IMAGE TRIGGERED NATIVE ADVERTISING
DESIGNED TO ENGAGE
We’ve shown you how we can get your ads seen but the ultimate goal is to make sure a consumer is engaging with the content and connecting with your brand. The user has taken the first step in initiating his/her relationship with the brand and the brand-activated keyword has ensured that only interested consumers see your ad.
When the ad launches, the creative and content inside need to be compelling enough to keep them engaged. This is where our Creative team steps in. They take your existing brand assets and content to help you tell your brand story.
To learn more about our creative offering and products click here.