Multiple Choice

Flooded with Money, Capital Markets Could Present CFOs with Many Answers
to the Perpetual Question of Where to Get Cash

NEW YORK — December 1, 2010 (CFO Magazine) — The following is an article excerpt.

...On the other hand, investors will open their wallets for companies that deploy equity capital for growth, says Gruber. Companies like Vibrant, a provider of contextual advertising for Websites, could benefit. Vibrant is generating cash, boasts earnings growth in the mid-teens, has no maturing debt, and self-funds its working capital. A June launch seems likely. "We don't need to raise capital to execute on our strategic plan," says Vibrant CFO Jeff Babka, who took NeuStar public in 2005. "But we could advance it — through an acquisition — if we had additional capital on our balance sheet."

Vibrant is establishing a Sarbanes-Oxley compliance program, honing its forecasting process to provide public market guidance, and working with auditors to clearly understand accounting and financial-reporting requirements for its S-1 filing and life as a public company. "If the market isn't open or we decide to hold off, it's not as if we are wasting our time doing this. It will all strengthen our business," Babka says.

While Babka hopes for a home run, he is realistic. "You have to put up some pretty significant metrics," he says. "It's also incumbent upon the management team to create a sustainable business model and ensure there's no subsequent crisis that could leave investors holding the bag."

About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 200 million unique users per month (comScore, September 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, General Motors, Unilever, Sainsbury’s and Hewlett Packard. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognised by the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.