Media Week

Vibrant Reports a 20 Percent Ad Revenue Lift for '09

March 11, 2010, Mike Shields (Media Week) — An often overlooked sector of the digital ad business enjoyed robust growth last year, despite a prolonged economic downturn.

Vibrant, which serves contextually relevant ads when Web users mouse over specific words within text-based articles, pulled in $100 million in ad revenue last year, according to company officials. That represents a 20 percent lift in revenue during a year when display advertising revenue declined and even the search ad business showed signs of a slowdown.

Officials at Vibrant (formerly Vibrant Media) said the company enjoyed a record revenue and profit year as more traditional brands were drawn to the unique ad format; in fact, the company’s revenue from the consumer packaged goods category alone soared by 68 percent in 2009. Vibrant also closed out the year particularly strong, enjoying 34 percent ad revenue growth in fourth quarter.

Vibrant's ads typically appear as hyperlinked words on content pages sites like iVillage.com, FoxNews.com and MSNBC. When users scroll over these underlined words (Vibrant says it delivered over 50 billion of them last year) they are served with text or video ads.

Per comScore, the company's network reached 170 million unique users last year, an increase of 29 percent versus 2008.

About Vibrant
Vibrant is a world leader in contextual technology, aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,000 premium publishers, reaching more than 170 million unique users per month (comScore 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. The company, founded in 2000, has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.