Vibrant Media Names John Haskin Vice President of Marketing
New York, June 27th, 2012 — Vibrant Media, the global contextual advertising leader, announced today that John Haskin has joined the company as Vice President of Marketing. Haskin brings over 20 years of marketing leadership to his new role managing Vibrant Media’s marketing, corporate branding, custom creative, sales marketing, sales development, and sales research teams. Haskin will be based in New York.
“John is a forward-thinking and talented executive who brings a wealth of expertise and industry know-how to Vibrant,” says Sheila Buckley, CRO of Vibrant Media. “His experience, driving marketing efforts for top companies such as WebMD and JWT, will be critical to our brand clients who look to us for leadership in contextual advertising solutions.”
“Vibrant Media leads the industry with new contextual technologies such as in-image and Video Lightbox solutions,” says Haskin. “I’m privileged to join this global team as we take innovation further for our top 100 brands – across products and platforms – and deliver tremendous value based on our philosophy of advertising in the interest of the consumer.”
Prior to Vibrant, Haskin was Vice President of Digital Sales Development and Marketing at Bonnier Corporation, where he helped transform the company’s approach to selling branded content. Previous to Bonnier, he served as WebMD’s Vice President of Marketing, where he oversaw content solutions, ROI models and cross-platform solutions. Haskin has also held senior positions at JWT and Saatchi & Saatchi.
“John is a forward-thinking and talented executive who brings a wealth of expertise and industry know-how to Vibrant,” says Sheila Buckley, CRO of Vibrant Media. “His experience, driving marketing efforts for top companies such as WebMD and JWT, will be critical to our brand clients who look to us for leadership in contextual advertising solutions.”
“Vibrant Media leads the industry with new contextual technologies such as in-image and Video Lightbox solutions,” says Haskin. “I’m privileged to join this global team as we take innovation further for our top 100 brands – across products and platforms – and deliver tremendous value based on our philosophy of advertising in the interest of the consumer.”
Prior to Vibrant, Haskin was Vice President of Digital Sales Development and Marketing at Bonnier Corporation, where he helped transform the company’s approach to selling branded content. Previous to Bonnier, he served as WebMD’s Vice President of Marketing, where he oversaw content solutions, ROI models and cross-platform solutions. Haskin has also held senior positions at JWT and Saatchi & Saatchi.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2012), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. For more information, visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.
