Demand for Content-Driven Advertising Surges; Vibrant Launches New Division Focused on Content Hyperlinks

Nearly Half of Vibrantís Billions of Links Deliver Real Information Including Search Results, Tweets, Recipes,
White Papers

NEW YORK — May 03, 2010, (BUSINESS WIRE) — Vibrant (www.vibrantmedia.com), a world leader in contextual advertising solutions and next generation hyperlinks, is launching a new Hyperlink Content Division to meet the demand from advertisers for custom solutions delivering real-time content and information. Nearly half of Vibrant’s five billion links per month engage users with real information, and a third of Vibrant’s ad revenue is generated by content-driven advertising from brands like AT&T Yellow Pages, Unilever and IBM that use hyperlinks to deliver customized information using API feeds, database and XMLfeed integration. These ads are intended to be timely and informational just like content. By incorporating tweets, Bing search results, recipes, music, maps, sports stats, white papers, product reviews and videos within an ad unit, brands tap into users’ need for relevancy and convenience and deliver real information to the user without one ever having to leave the page.

Vibrant anticipates growing its headcount significantly in the U.S. and Europe this year including product strategists engineers and developers dedicated to developing advertising and editorial solutions.

Says Doug Stevenson, co-founder and CEO of Vibrant, “In order to meet the demand for content-driven ads, we are adding a new group of engineers and designers who will further enable our big brand advertisers to become content providers. Through next generation hyperlinks, they will help brands deliver relevant information with the context of a web page. After all, relevance is what drives our 170 million unique users.”

“The Vibrant formats allow us to showcase Bing features and serve our joint user base with a more relevant and useful placement,” said Kirsten Ward, Director of Digital Marketing, Bing and MSN at Microsoft.

About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,000 premium publishers, reaching more than 170 million unique users per month (comScore, January, 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com.

*comScore January 2010