Vibrant Media Joins Forces with Campbell Soup Company
to Help the "Stamp Out Hunger!" Campaign

Vibrant Video Ads Used to Generate Awareness and Attract Donors

New York, May 7, 2007 — Vibrant Media, the world's leading contextual video advertising network, and Campbell Soup Company have launched a campaign to generate support for the National Association of Letter Carriers' (NALC) Stamp Out Hunger! food drive. Vibrant Media donated the media and creative services.

Vibrant Media delivers highly targeted video ads when users mouse-over double-underlined words within the text of Web content. This campaign will utilize Vibrant Media's video ad network to drive visitors to the Stamp Out Hunger! website by delivering the PSA to potential donors when they mouse-over the highlighted word "hunger."

Campbell has teamed up with the world-famous Harlem Globetrotters to provide the content for a television public service announcement (PSA). Using the Harlem Globetrotters to illustrate how easy it is to participate in this critical initiative, Campbell's will engage Vibrant Media's unique users with relevant video creative. Vibrant Media currently reaches 75 million users worldwide. (comScore, April 2007).

The campaign asks donors to leave food items in non-breakable containers next their mailboxes prior to the time of regular mail delivery on May 12. The nation's 230,000 letter carriers will then collect donations from homes across the country and deliver them to food banks.

"In order for this important initiative to be a success the campaign needs to reach all Americans," said John Faulkner, Campbell's Director of Brand Communications. "We appreciate Vibrant Media's support for the Stamp Out Hunger! food drive and are delighted to utilize their in-text video advertising network to gain additional support." The Vibrant In-Text advertising campaign will engage potential food donors and raise awareness for the important battle against hunger across the United States.

"Vibrant Video's branding and targeting capabilities have been proven to be successful at generating awareness for top-tier advertisers, and we are pleased to extend this opportunity for such worthwhile cause," said Doug Stevenson, CEO and co-founder of Vibrant Media.

About Stamp Out Hunger!
The Stamp Out Hunger! food drive is a nationwide effort to provide food to local food banks and pantries, which would otherwise have depleted stocks during the summer months, to help feed the hungry on a daily basis. Now in its 15th year, the Stamp Out Hunger! effort is the nation's largest single-day food drive, having collected more than 765 million pounds of food since its inception in 1993.

About Vibrant Media
Vibrant Media, the world's largest contextual video advertising network, enables marketers to deliver highly targeted, user-initiated advertisements within the actual content of premium Web destinations. Vibrant Media works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize Vibrant In-Text Advertising campaigns across thousands of websites around the world. Vibrant Video provides measurable brand engagement for Marketers through the largest PPC video advertising network on the web. Reaching 120 million unique users per month, Vibrant Media delivers campaigns against more than five billion words for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. Founded in 2000, Vibrant Media's roughly 200 professionals work from offices in New York, London, San Francisco, Paris and Hamburg. Both the Inc. 500 and Deloitte Fast 50 have recognized Vibrant Media for its growth in each of the past two years. For more information, visit