Vibrant Media Launches Expandable Video Ad Unit Reaching More Than 70 Million Unique Users in the US

Bravo Delivers User-Initiated Expandable Video Engaging Millions
of Project Runway Fans

New York, November 19, 2007 — Vibrant Media, announced today the launch of its new expandable video ad unit, Vibrant Video (Expandable), which will reach more than 110 Million Unique Users worldwide. This unit expands upon user mouse over, offering an even more engaging video brand experience. Through a deal brokered by Spark Communications, Bravo will be the first to take advantage of this new, user-driven video experience.

"Vibrant Video already uses words as triggers to deliver contextual video advertising, the expandable enhancement allows advertisers to engage users with an even bigger brand experience and still maintain complete user control," said Doug Stevenson, CEO and co-founder of Vibrant Media.

The unit accommodates almost any video size and expands to about 300 pixels wide when a user chooses to mouse over it.

Vibrant Media currently analyzes more than 500 billion words per month within premium web content. Vibrant selects and highlights more than 4 billion of these words, aligning them with relevant brand advertisements. These words become triggers for user initiated video advertisements that reach more than 110 million unique users per month.

Bravo used Vibrant Video (Expandable) for its "Project Runway" online campaign designed to drive traffic to the web site and generate awareness for the season four premiere. By securing words relevant to the campaign, Bravo engages users with an expandable video ad campaign when they choose to move their mouse over words including "Project Runway," "designers," and "reality series." Users can then choose to click through the video ad, driving them to a landing page where they can obtain season four information including cast bios, schedule, view videos and participate in community boards.

"The flexibility of Vibrant's expandable video unit falls directly in line with our consumer-centric planning philosophy by allowing us to seamlessly integrate our creative messaging and give users control of their online video viewing experience," said Laura Valentino, Digital Media Specialist, Spark Communications. "By using relevant words within premium article content, we intelligently and effectively engage users with big brand video impact while offering anxiously awaiting 'Project Runway' fans the content they truly find valuable."

About Vibrant Media
Vibrant Media, the world's largest contextual video advertising network, enables marketers to deliver highly targeted, user-initiated advertisements within the actual content of premium Web destinations. Vibrant Media works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize Vibrant In-Text Advertising campaigns across thousands of websites around the world. Vibrant Video provides measurable brand engagement for Marketers through the largest PPC video advertising network on the web. Reaching 120 million unique users per month, Vibrant Media delivers campaigns against more than five billion words for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. Founded in 2000, Vibrant Media's roughly 200 professionals work from offices in New York, London, San Francisco, Paris and Hamburg. Both the Inc. 500 and Deloitte Fast 50 have recognized Vibrant Media for its growth in each of the past two years. For more information, visit