iVillage is always looking for new ways to enhance your experience when you visit.

That's why we've added IntelliTXT links on iVillage. These are sponsored links, offering contextually relevant advertisements. The advertisements appear only when you mouse over the double-underlined words in our content.

If you click on the advertisement, a new browser will open to the advertiser's website. The iVillage page will remain open in the background, so you can come back at your convenience.

This one-click service allows you to find related information about the content you are reading as you read it. We are experimenting with this type of advertising format to allow users to view relevant advertising on their own terms.

 We value your privacy. This service is not downloaded to your computer, will not upload personally identifiable information from your computer, and does not collect or store any personally identifiable user information.

This service is brought to you by Vibrant Media. To learn more about Vibrant Media, please visit www.vibrantmedia.com. To provide feedback on this new ad format, please click here.

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