Curated News from Global Banking & Finance Review on September 21, 2021
Advertising has faced many changes over the years. The demise of third party cookies and a patchwork of new policies and regulations, combined with hyper-aware consumers on data privacy rights, makes for a tough time for marketers. Advertising across video content compounds this, where the complexities of ad placement to protect brand reputation in an inclusive way brings a new level of targeting challenges for brands and businesses.
Dating back to as early as the 1930s, ad executives increased ad revenue by courting businesses that sold household products targeting homemakers. Procter & Gamble became the first major advertiser to sponsor one of these daytime dramas using their Oxydol soap powder, a laundry detergent. Thus, the soap opera was born, and the idea of connecting your audience to the content they are watching.