67% Of Agencies Want To See More VR and AR In Ad Campaigns

In Vibrant News by eknopp

Agencies see value in augmented reality advertising, while clients appear to be leaning toward virtual reality.

Overall, there seems to be general interest in adopting both AR and VR into advertising, according to a new study by Vibrant Media.

The study, comprising a survey of 43 agency executives, 76% of whom are between 25 and 34 years old, found that more than two thirds (67%) of agencies want to see more AR and VR in digital advertising campaigns.

Almost half (49%) said interactive and immersive experiences can prevent ad blocking and about the same (48%) said they believe augmented reality has given a new role to offline advertising.

When it comes to client work, virtual reality seems to have the edge. Of those who have purchased AR or VR ads for clients, more than two thirds (67%) said they went with VR and less than a quarter (17%) were AR.

Overall, there seems to be general interest in adopting both AR and VR into advertising, according to a new study by Vibrant Media.


You can read the full article here, as featured in Mediapost