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Campaign Planning: Rolling With The Punches

In Uncategorised by bnyquistJune 1, 2020

Curated News from AdExchanger on May 27, 2020 First-party data can be leveraged for insights into existing customers and to identify patterns to find potential consumers. Contextual targeting can be far more subtle …

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The Way You’ve Been Shopping Has Upended Advertising

In Uncategorised by bnyquistJune 1, 2020

Curated News from Forbes on May 20, 2020 Contextual targeting, the darling of decades past, is reemerging as a wise choice for advertisers — and it has gotten much, much smarter. Using …

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How AT&T Is Navigating Media Buying During A Pandemic: Carter

In Vibrant News by bnyquistJune 1, 2020

Curated News from Beet.tv on May 15, 2020 Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges. Audience …

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  • Campaign Planning: Rolling With The Punches
  • The Way You’ve Been Shopping Has Upended Advertising
  • How AT&T Is Navigating Media Buying During A Pandemic: Carter

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