Curated News from AdExchanger on May 27, 2020 First-party data can be leveraged for insights into existing customers and to identify patterns to find potential consumers. Contextual targeting can be far more subtle …
The Way You’ve Been Shopping Has Upended Advertising
Curated News from Forbes on May 20, 2020 Contextual targeting, the darling of decades past, is reemerging as a wise choice for advertisers — and it has gotten much, much smarter. Using …
How AT&T Is Navigating Media Buying During A Pandemic: Carter
Curated News from Beet.tv on May 15, 2020 Finding the right audience for marketing messages was already becoming complex. But the COVID-19 pandemic has posed a whole new set of challenges. Audience …