Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja

In Vibrant News by bnyquist

Curated News from Beet.tv on September 9, 2020


Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still be profound for advertisers.

More than that, however, the change could have a destructive effect on sections of the overall economy, right when many businesses are suffering from the effects of COVID-19.

That is the assessment of a seasoned digital media deal-maker and trends-watcher.