Curated News from The Drum on January 27, 2021 Another day, another GDPR ruling. Mark Andrews, senior consultant at ID Comms, outlines what advertisers can do to reduce risk and maximize the …
How Google Is Allowing Publishers To Keep Their Cookies
Curated News from AdAge on February 15, 2021 Google has been quietly rolling out a program that allows publishers to use encrypted advertising identifiers in their online advertising transactions while the search …
Ready Or Not, Topics Is Replacing FLoC – But Will It Be Useful For Advertisers?
Curated News from AdExchanger on January 31, 2021 Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the proposal after it was …
Proposed Surveillance Advertising Ban, Meet Contextual Targeting
Curated News from Forbes on January 27, 2021 Three US lawmakers (Rep. Anna Eshoo, Rep. Jan Schakowsky, and Sen. Cory Booker) made a splash last week when they introduced the Banning Surveillance …